We are an extremely data-driven company with our data platforms and knowledge stores being at the core of a lot of systemic decisioning,” said Rahul Chari, co-founder and CTO of PhonePe. “We strongly believe that a core contributor to our success has been our philosophy of building open platforms that allow all participants in the ecosystem to grow. It included corporate communications professionals, business analysts, marketers, designers, writers, engineering and business teams from across the company. PhonePe Pulse is a first-of-its-kind product in India and is the culmination of months of research and collaboration by a cross-functional team. The rich data set along with insightful trends and stories can be used by these partners to understand consumer and merchant behavior and identify new opportunities for growth. This new product is relevant to multiple ecosystem stakeholders including the government, policymakers, regulatory bodies, media, industry analysts, merchant partners, startups, academic institutions and students. The report is available as a free download on the PhonePe Pulse website. The insights on the website and in the report have been drawn from two key sources - the entirety of PhonePe’s transaction data combined with merchant and customer interviews. We built PhonePe Pulse because we can, and crucially because we should help unlock opportunities for others to build in India.” “We had promised ourselves that if we are successful and gather enough data on our platform, we would open it for anyone who wants to get deeper insights on the Indian payments industry.
When we started PhonePe five years back, we struggled to get reliable granular data on digital payments trends across the country,” said Sameer Nigam, founder and CEO of PhonePe. “Pulse is our way of giving back to the digital payments ecosystem.
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